What is a Chromebook? If you’re Google, that’s a question you need to figure out how to answer. Quickly. To try and solve the problem, the big G has just launched a new ad for the upcoming Samsung Chromebook that suggests just about anyone is a prime candidate for the new machine. But is that true?
The new Samsung Chromebook ad tries to showcase what the thing’s about in as lark-filled way as possible. According to the flashy pictures and words, it’s durable, professional, competent, etc…
But the message is a bit, well, mixed. Google’s slogan here is meant to be that the Chromebook is for ‘everyone’, but at the same time it paints a picture of a device that’s built more to be someone’s first computer, or a second (read: accessory) computer. As well as that it’s good for families with young kids.
The way Chromebooks run and are built means that they’re not really in the running when it comes to proper, professional workhorse computers, and Google knows that. They’re perfectly suited for teenagers, students and make good travelling laptops, and that’s exactly how Google should be pitching them.
As it stands, this ad claims that Chromebooks are for ‘everyone’, but at exactly the same time reveals that that’s not really the case, and there’s a weirdly mismatching tone because of it. It’s almost as if someone at Google wanted to market the Chromebook for students, but was told at the last minute to dilute that message.
And that’s to say nothing of the fact that Average Joe still needs to have ‘the cloud’ explained to him in a foolproof manner.
Do you agree? Let us know below.
