Facebook has rolled out a change to its brand pages, which is designed to merge geo-specific pages into one glorious whole. Where does that leave your current ‘UK’ suffixed page? Fret not, intrepid web person: Facebook’s got your back.
Up until now, brands have had to keep their pages localised by keeping them separate. For every ‘Coca-Cola’ page, there’s been a ‘Coca-Cola Australia’ and such like. Now Facebook’s rolling out a change that allows brands to keep their content under one URL, by way of an algorithm that’ll kick out the right content depending on where you are.
Facebook’s Kelly Winters explains that “Facebook users will be directed to the best version of a page based on the country those users are in, enabling them to see localised cover photos, profile photos, page apps, milestones, ‘about’ information, and news feed stories from pages – all while remaining part of the global brand community.”
So. Time to panic? Not really. You might need to have a word with someone on the international team, but Facebook maintains that it’ll be an easy process to amalgamate the two feeds. Kit Kat, for instance, has already smooshed its pages together.
Once that’s all done, brands will be able to see different stats from each region, making it easy to see when any particular area outperforms another. Like a competition. What fun!
There’s more on Facebook Global Pages here.