Last night, Channel 4 premiered a one-off documentary in which it paid a couple of pilots to purposefully smash a Boeing 727 into the floor in middle of the desert. For science! It was a show that tapped into that basic fear in everyone’s heads that comes from the fact that none of us knows exactly how a plane actually works, but the real stroke of genius is its social media campaign.
It simply asks: how likely is it that you’d survive?
The Plane Crash’s page on C4’s website boasts a nicely thought-out, morbidly interesting game designed to drum up interest in the show by exploiting your fear of not existing any more. Choose your desired seat aboard the big metal box, and the engine will spit out your chance of survival in the test crash.
For obvious reasons, it then asks if you’d like to share this on Facebook. And you’re probably likely to do so with either result, because, hey, it’s fun to survive things, but it’s also fun to tell people about how you’re now just a charred pile of matter and teeth. Here’s a hint: First Class ain’t all it’s cracked up to be.
Simple, fairly easy to code and readily shareable? Nice work. Click the link below to check in.
Link: Channel 4