But the new service isn’t going down well with people who’ve tried it.
Apple’s Maps app is a hotchpotch, with info provided by TomTom NV and OpenStreetMap. And people are complaining it feels like a rush job.
“Apple believes that they can deliver a better experience for customers than Google,” Sarah Rotman Epps, an analyst at Forrester Research, told Bloomberg. “But in the short term, Google has a better mapping application, and iPhone customers will suffer.”
Ian Betteridge, ex-editor of MacUser, goes one step further, calling it “the most half-cooked piece of software that Apple has released”. Once outside the M25, satellite images become “blurry, pixellated, useless nonsense”. In some cases, the data are 15 years out of date.
It’s all the worse because of how reliant we’ve become on using our phones to find places.
Maps does give you Flyover, which lets you adjust the degree of 3D-ness. It’s a pretty nifty way of finding your way around. But what you gain in fancy 3D skills you lose in usability: Google Streetview is gone, as is its Traffic and Transit functions. So if you’re using public transport, you’ll have to rely on the timetables.
Quite an oversight. Or is it actually a canny move by Apple? A few months ago Gizmodo speculated Apple could be leaving out public transport info in order to encourage app makers to get on the case. The more apps are out there, the more Apple will coin it. So while Maps might not be too polished at the moment, it could all fit in with Apple’s master plan.
How have you been getting on with Maps? Let us know in the comments below.