The eReader game is about to see a new competitor arrive in the UK. Barnes & Noble, which has been selling its Nook eReaders in the US for some time now, has just outed plans to assault these shores. Should Amazon be worried?
The Nook range differentiates itself from Amazon’s KindleS by running on a heavily skinned version of Android 2.3, running on a colour screen. We’re not talking about a Kindle Fire beater here, though – this is a reading machine and not much more.
“We are proud to be able to offer our top-rated line of Nook reading devices and our award-winning digital bookstore to the discerning and highly educated consumers in the UK,” said Barnes & Noble’s official statement.
“We’re confident our award-winning technology, combined with our expansive content – including books, children’s books, magazines, apps, movies and more – will bring UK customers the option they’ve been waiting for.”
The real question is, will it make a dent in the UK, where the Kindle is king? If B&N want to do so, the Nook’s going to need to compete against Amazon’s impressive £89 price point. There’s no word on the actual price yet, but the Nook readers will land in the Autumn.