Reports have filtered across the web that Apple’s looking to get into the social pinning game, by purchasing Pinterest rival Fancy. Question is, is the whole of the Apple Store about to get a social wish list twist?
Business Insider has reported that people close to Apple’s acquisition plans have spilled the beans, suggesting that the company is about to snap up Pinterest’s closest rival ‘Fancy’.
The site allows users to create an account and ‘fancy’ items from around the web, adding them to a virtual wish list. Where Fancy goes one further, though, is that users can actually buy items directly through the site, which then takes a 10 per cent cut of the sale.
How to turn social media into money
It’s that monetary element that’s no doubt caught Apple’s eye, here. And it’s got us wondering what it’s plans could be. Could the wish list element trickle down into the Apple Store?
Quite possibly. There’s now a much larger list of third party accessories sold through the online Apple Store than there ever has been – certainly enough to warrant a wish list system. Apple plays up to its aspirational ideals, and integrating a social element to buying items through the Apple Store could certainly help that.
Tie that to the fact that Apple has millions of users’ payment details locked behind a secure, simple one-password purchasing system, and we could be looking at the App Store of Apple accessory-buying.
Link: Business Insider
