A new Audi dealership has opened near London’s Piccadilly Circus, but this is no ordinary Honest John’s Motors. This is teched up to the max, letting you use Kinect and multitouch to choose your car on a mammoth 210-inch screen.
It’s a world first: a showroom without any cars. Instead, digital versions are shown on the huge screen, and you can spin them around thanks to Kinect gesture recognition. (That must be pretty awesome on a 210-inch screen, like being in Q’s lab in a Bond film.) Then once you’ve chosen your model, you can get in closer using a 32-inch 3M multitouch screen, and personalise the interior.
You can’t take your ride for a virtual spin yet, but Audi is looking into it. You can see your specced-up motor pootle along through a digital landscape though, to get an idea of how it’ll look.
Then once you’re done, you can save your car on a USB stick, to show off to anyone who’s interested.
A showroom without any cars is a world first. It’s a smart way of doing business, as there’s no limit to how many models you can have in the showroom. It also allows dealerships to spring up in urban areas where there isn’t enough room to show off lots of motors. And it means we get to play with some cool tech.
Audi will launch 20 other digital showrooms around the world, so expect to see one near you soon. Come on, you could do with a new set of wheels…