The Google Nexus 7 will no doubt be a huge worry to Amazon but, if sources close to the company are correct, it was readying a sequel to its bestselling Kindle Fire tablet well before the Nexus 7 was even announced. Can the Kindle Fire 2 do enough to battle Google? And will it land in the UK?
The Nexus 7 is a very good-looking prospect to any would-be tablet buyers. In the UK it starts at just £159, but in the US its entry point is $199 – the same as the Kindle Fire’s. And that’s a danger, because The Nexus 7 has full Google support and the latest version of Android, whereas Amazon is more on the fringe with a heavily-skinned, locked-down version of Android 2.3.
The obvious move, then, is for Amazon to adapt to survive. Sources close to the company have revealed that a sequel to the Kindle Fire is on the way for Q3 2012. It’s not going to be a revolution, but Amazon seems to be making enough changes to stay competitive, while still maintaining the bargainous price.
For a start, the tab will have a new design and a slimmer profile, while a camera will be shoved inside for the first time. The biggest change seems to be the display, which is having its resolution blown up to 1280 x 800 pixels.
That’ll give it a slightly tweaked aspect ratio, and will up the PPI to a far sharper 216. All told, the Kindle Fire 2 doesn’t sound like it’s going to be the tablet to end all tablets, but it probably doesn’t need to be – it just needs to say cheap, cheerful and up to date.
Unfortunately, there’s still no word on a UK release date, but previous rumours have suggested that the second Kindle Fire will be the first to launch internationally.