O2’s spent a lot of time and effort over the last few years positioning itself as more than just a mobile network. With the help of Sean Bean’s dulcet Yorkshire tones, the carrier has launched several schemes that put its users ahead of the pack in areas like high street rewards and gig tickets.
Now that love has spread to sports, with a brand new “digital clubhouse” for your phone. Ready to unleash your inner athlete?
O2’s Priority Sports app, which will launch this August across platforms, is a hub of sporting activity that comes as a result of a huge deal between the UK network and Nike. The app comes from a Nike-driven initiative to answer the question: “How can you be treated like a pro?”
To that end, it’s filled with links to exclusive Nike editorial and products, as well as tickets to sporting events and competitions. Priority Sports also points users to Nike’s sport tracking apps.
That last part’s also been made the subject of headlines today, as the Nike+ GPS run tracking app has launched on Android as an exclusive to O2 customers until the end of the year.
O2 CEO Ronan Dunne claimed at the London launch this morning that “more than half of the UK access sports content every day,” and if the same fraction applies to O2 customers, it’ll be hoping to tap something in the region of 12 million users out of O2′s 23 million total.
Nike and O2 Priority Sports will launch at the end of August.