Samsung’s got itself a new CEO, with a new focus and drive. The company that has risen to become the world’s biggest smartphone seller, and that currently proffers what’s arguably the most advanced phone on the market in the Galaxy S3, is about to double down on its proprietary software efforts. Does that mean Sammie’s going to give Google and Android the old heave-ho a lot sooner than previously thought?
Samsung’s new CEO Kwon Oh-hyun was talking about the company’s future at his inaugural speech, and has made it clear where stronger efforts need to be made:
“A particular focus must be given to serving new customer experience and value by strengthening soft capabilities in software, user experience, design, and solutions,” he said, hammering home the notion that making high-end hardware just isn’t enough.
To be honest, it’s hardly a surprising revelation. Samsung’s inability to turn the Ice Cream Sandwich update around in less than five agonising months for the Galaxy S2 was well documented. Then there’s S-Voice, Samsung’s Siri rival that’s left a bit of a sour taste in our mouths. Software has never been the company’s strength.
So what’s the solution formulating in Oh-hyun’s mind? Perhaps it’s Tizen, the new software platform that Samsung’s now heavily invested in. We already knew that Tizen has the potential to usurp Android’s role in Samsung phones, but with a new CEO apparently focussed more on new UI experiences than anything else, that switch-around could well be accelerated.
Google’s probably reeling from Apple’s recent decision to unplug iOS from Google Maps. If it loses Samsung, due in part to Sammie’s problems with Android’s update schedule, then it’ll be losing the platform’s biggest manufacturer.
We’ll have to wait and see what Oh-hyun’s plans entail, but ither way, it can only be good news for Samsung fans who’re tired of being mucked around when it comes to updates.
Source: Wall Street Journal