When you’re backed into a corner, you lash out wildly. It’s animal instinct, but it’s also a tactic that filters into the world of business every now and then. Case in point? Dell Australia’s managing director has just taken a strange swipe at the iPad. An odd move, given what Dell itself has in store…
In a media briefing in Sydney, Dell’s Joe Kremer was asked about the looming threat coming from Apple’s side of the office. With numbers in January revealing that some 12 per cent of global enterprise users have replaced their laptops with iPads, sureley Dell’s worried?
“People might be attracted to some of these shiny devices but technology departments can’t afford to support them,” said Kremer, defiantly, adding that “if you are giving a presentation and something fails on the software side it might take four days to get it up and running again.”
Seems odd to us to attack the opposition for its ‘shininess’. Dell’s never been up there in terms of pure product desirability, granted, but surely everyone wants their tech to be shiny? Either way, Kremer finished by assuring us that he doesn’t think “this race has been run yet.”
In that, he’s alluding to what Dell’s got planned for its enterprise customers. It needs to be something better than the Dell Streak tablets which disappeared into obscurity. Sadly, as was revealed at the tail end of last month, it’s another one of these horrid things:
Source: Phone Arena