Apple Stores are dangerous places. They’re full of shiny things that appeal to our Magpie sensibilities but hamper our wallets. Apple knows what it’s doing in this space – a lot of thought and psychology has gone into their layout. That’s probably why Griffin has jumped onboard the same ship – the Tennessee-based purveyor of mobile accessories has just opened a shop in London.
Ordinarily we’d let this one pass by, but it actually looks pretty cool. Plus there’s a special added bonus to lure you in…
Covering 140 square metres in London’s Westfield (Stratford) and parked opposite the Olympic stadium, the Griffin store is packed to its rafters with iPhone, iPod and iPad accessories, covering everything from cases to AR helicopters. And most of it’s available to muck about with.
“This store will allow us to share our vision and our products with consumers firsthand,” says Griffin’s President Mark Rowan. “The opening of our very first store celebrates a huge milestone.” And there’s also a top reasons for shoppers to bustle inside.
The Griffin store is fitted with a Charge Bar, which lets you securely charge up your mobile or tablet whilst you wander off to browse and play with all the kit. The interactive bits include Griffin’s HELO TC range of remote controlled helicopters, a test centre the heavy duty Survivor cases, and a dedicated kids’ area.
Planning on heading to Westfield any time soon? Let us know if what you made of the world’s first Griffin store in the comments section below.