Apple CEO Tim Cook has kicked off the D10 conference in California with a lengthy interview on all things Apple. It’s typically guarded, very carefully spoken stuff, but has Cook just managed to reveal that the iPhone 5’s screen won’t actually be moving up a size?
Cook’s talk covers every area you’d expect the man in charge of Apple to be grilled on. The interview tackles topics like the late Steve Jobs, the future of Apple’s relationships with companies like Facebook, and the future of all of the company’ product lines.
“We’re doubling down on product secrecy,” said Cook at one point, which pretty much set the tone for the talk – squeezing out info on new Apple products ahead of launch is like squeezing blood from a stone. That said, one interesting tidbit did emerge. When talking about the iPhone’s market share and its success due to its one-track focus, Cook said the following:
“We have one phone with one screen size and one resolution, and so it’s pretty simple if you’re a developer.”
To us, that’s incredibly interesting because it seems to counter all the recent rumours that the iPhone 5 will boast a larger, 4-inch display. Cook and Apple’s apparent love of simplicity says that a new iPhone display would fragment the system enough to throw developers of course, surely?
Well, as with all Apple speculation, there’s a bit of yes and no. Apple’s always been of the opinion that the iPhone’s display size is the optimum for a phone, but “things do change,” said Cook.
Here he was talking about Jobs, and how the man had a “gift” for pulling complete 180s on important decisions. “It takes courage to change,” he said, “and courage to say, I’m now wrong. Maybe I was right before, maybe not, maybe I was never right.”
Talk about mixing your messages. What do you take from this? Will the iPhone 5 keep the same resolution and screen dimensions for the sake of the developers? Or will Apple hold its hands up and admit that it’s been “wrong”? Let us know your thoughts below.