Apple’s Sir Jonathan Ive is stepping up to officially receive his knighthood today for his services to the world of design and, you know… For generally being a Brit who done good. He’s been chatting to the Telegraph during his vacation from Apple’s Cupertino campus, and has revealed a tidy tidbit of info: of all the things Ive’s dreamed up, what’s coming next is his favourite.
In the full interview, Ive speaks about his past, his and Apple’s attention to detail and the care that goes into every product. “What our products will not speak to is a schedule,” he explains. “What our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.”
It’s a great read, but something’s caught our attention right at the end. When asked to name his favourite Apple design, Ive has a think and then responds with this:
“It’s a really tough one. A lot does seem to come back to the fact that what we’re working on now feels like the most important and the best work we’ve done, and so it would be what we’re working on right now, which of course I can’t tell you about.”
So, of all of Sir Jonathan Ive’s products over the years, including the iPod, iMac, iPad and the stunning MacBook Airs, what he’s most proud of is what’s next in the pipeline. That’s very, very intriguing. Could it be the oft-rumoured Apple TV set?
“We try to develop products that seem somehow inevitable,” says Ive. Products “that leave you with the sense that that’s the only possible solution that makes sense.”
And Apple’s succeeded at that many times before: the iPad invented a product type that no one knew they ever needed, so we wouldn’t put it past Apple to do the same thing again with whatever’s coming next. So what’s it gonna be? Guesses on a postcard…
Via The Telegraph