Ever have trouble decided what to buy when you head out to the shops? Fashion’s a fickle mistress, and it’s hard to know what’s in and what’s most-definitely out. The solution? Ask Facebook’s 800 million users. That’s exactly what C&A is now doing in Brazil. The question: do you go with the majority, or strike out on your own?
C&A Brazil is trailing a new system that connects its online catalogue to its in-store collection. It’s called FashionLike, and it could be the future of shopping for the fashion-conscious and insecure alike.
Each of the shop’s items have been tethered to clever digital hangers, which each sport a number readout that connects to C&A’s website. Every time one of the items online gets a Facebook like, that gets added to the number on the FashionLike hanger.
Torn between two similar pieces? Go for the one with more interest on Facebook. That many people can’t be wrong, can they? Of course, there’s no word on how easy it would be to take the hanger with the most likes and attach it to something entirely awful.
Take a look at the video below to see FashionLike in action, and decide for yourself whether you think the online world has it right, or whether you can decide what to wear for yourself. Like a grown-up.