This is brave. While every tech journalist’s fingers are currently conditioned to naturally type the words ‘Samsung Galaxy S3’ upon first touching a keyboard, LG’s gone and announced the availability of the LG Optimus L7 in the UK. Can it steal your attention away from Samsung? Read on to find out…

As we reported yesterday, LG’s mobile market share is in a bit of a bad shape. While the brunt of its current efforts seem to be in pushing 3D handsets to people who don’t really want them, there were a couple of LG phones unveiled at MWC 2012 that caught our eye. The L7 is one of them.

The reason for that is that it seems to offer high-end design, a reasonable spec sheet and – crucially – Android 4.0 (Ice Cream Sandwich) out of the box for a low price (£249). Right, time for the good: Given that low-end price point, the Optimus L7’s 4.3-inch display is pretty vivid. It’s not world-beating, but it is, as LG puts it, the ‘biggest in class’. The whole handset’s also very svelte, at 8.7mm.

ICS and the death of the budget Android phone

There’s also a 5-Megapixel camera with a six-tenths of a second autofocus, and expandable storage via Micro SD card. The downside is that you’ll need to do so – the inbuilt storage will only leave you with 2.7GB out of the box. The processor, meanwhile, is a single-core 1GHz Cortex-A5 number. A bit under-powered, given that the dual-core Galaxy S2 will no doubt soon be subject to a price crash ahead of the Galaxy S3 launch.

It’s good to see LG bringing Android 4.0 into the budget market. We’ve written in the past about the deficit of this exact kind of phone. The question is, of course, with networks tripping over themselves to offer you the Galaxy S3 for as cheap as possible, will the LG Optimus L7 win any fans? It’s out now at Phones 4u in white, and elsewhere over the course of the next week.

  • Guest

    Is £249 the “budget market”? 

    Arguably this is mid-range with budget handsets coming in closer to the £100 mark, phones of which price-point are still yet to see Android 4.0.

  • Guest

    Is £249 the “budget market”? 

    Arguably this is mid-range with budget handsets coming in closer to the £100 mark, phones of which price-point are still yet to see Android 4.0.

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