We do love a good slanging match. Apple may have started the trend with its ‘I’m a Mac, I’m a PC’ ad campaign, but Samsung and Motorola are running the show in terms of snide mobile ads. Moto’s just kicked out another, which puts the new RAZR Maxx into a battery test with the iPhone 4S. The result? You’ll have to see for yourself…
Remember Motorola’s attack on Siri and the iPhone from a few months back? That ad made out that Siri was a poor man’s version of Google Voice Actions, albeit through an incredibly skewed video test.
Now it’s back for more, this time pitting the iPhone 4S and the LG Spectrum against the monstrous battery in its new RAZR Maxx. Which is fair enough – the battery life on the Maxx is huge – but we can’t help but feel that Moto throws its credibility out of the window at the start by claiming that the Razr is thinner than the iPhone.
It is thinner, but only at the point where the design tapers in. The top of the handset is noticeably thicker. We probably wouldn’t have mentioned girth, but, hey, what are you gonna do? Either way, the battery test commences by way of a satnav endurance test and, true to its word, Motorola smashes the iPhone:
That’s pretty impressive. Do ads like this actually work, though, or does openly targeting the enemy just come across as petty? Let us know your thoughts below.