We do love a good slanging match. Apple may have started the trend with its ‘I’m a Mac, I’m a PC’ ad campaign, but Samsung and Motorola are running the show in terms of snide mobile ads. Moto’s just kicked out another, which puts the new RAZR Maxx into a battery test with the iPhone 4S. The result? You’ll have to see for yourself…

Remember Motorola’s attack on Siri and the iPhone from a few months back? That ad made out that Siri was a poor man’s version of Google Voice Actions, albeit through an incredibly skewed video test.

Samsung trolls the iPhone in new ad

Now it’s back for more, this time pitting the iPhone 4S and the LG Spectrum against the monstrous battery in its new RAZR Maxx. Which is fair enough – the battery life on the Maxx is huge – but we can’t help but feel that Moto throws its credibility out of the window at the start by claiming that the Razr is thinner than the iPhone.

It is thinner, but only at the point where the design tapers in. The top of the handset is noticeably thicker. We probably wouldn’t have mentioned girth, but, hey, what are you gonna do? Either way, the battery test commences by way of a satnav endurance test and, true to its word, Motorola smashes the iPhone:

That’s pretty impressive. Do ads like this actually work, though, or does openly targeting the enemy just come across as petty? Let us know your thoughts below.

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  • http://twitter.com/Wbbigdave Luke Richards

    Totally with you on the width thing, Its the one thing that the iPhone wins at is the consistency of the width,  but still 40% after 4hours of screen on! After some maths Ninjitsu that’s draining at 330 Mah, Assuming a regular Handset drains at 3-5 Mah in standby then you can expect to see this phone last for at least 660 hours or 27.5 days. Although I do require someone to check my work.

    The crux of the matter

    SWEET BEE JESUS THAT’S A BIG BATTERY!

  • Anonymous

    If you are using your iPhone as a satnav then you really need to be using some kind of car charger/power adapter anyway so its a rather pointless example?

     

    • http://twitter.com/Wbbigdave Luke Richards

       That isn’t the point though surely, the point of the test was to use the handset in a way which drains the most battery, so screen on is THE biggest drain on a battery, then we have GPS, GPU and CPU to consider in this test, It’s safe to say that the test was a fair one. Also Navigation is one of the applications which will keep the screen on and will not dim the display.

      Using the handy calculator again, the iPhone drains at 415 mAh so there is similarity in the drain here (330 for the Moto)

      Ok so we need to think about screen brightness caching of GPS directions etc, but if the maths is correct then it seem to be a reasonably fair test.

      Also in fairness it looks like the LG completely sucks at power management with a drain of around 806 mAh

  • Anonymous

    The point I wanted to make was that the iPhone battery has enough life to last through a day in normal use. Also the iPhone is a nice compact phone that easily fits in your pocket.

    • jaamgans

       depends on use I suppose, however the Maxxx also fits easily into a pocket and  its certainly going to be difficult to run out of battery no matter what you are doing. There are no other smart phones that can really match that – the closest is a blackberry but then I don’t really consider them smartphones as such…..

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