Google+ has had a tough time of things. Built to try and leech some life away from Facebook, it’s never quite captured the mainstream masses’ attention in the same style. What’s worse, Facebook is now on a slow, steady mission to steal the only things that make Google’s social network different. Today it’s launched ‘Acquaintances’ – a simple tool that sorts the friendly wheat from the spammy chaff.
The ‘Circles’ feature on Google+ was its USP. The ability to categorise and rank your friends based on how – and how well – you knew people was a nice touch, and meant that you could tightly control who saw what. Or the other way round.
Not long after, Facebook introduced ‘lists’ – editable groups that you can dunk friends into, to very similar effect. Now its gone one further, though; Acquaintances isn’t just a list you make yourself any more, it’s a list that Facebook’s built.
“Today we’re announcing a tool to make it easier to add friends to your Acquaintances list with one click,” says the site. “When you add friends to your Acquaintances list they won’t be unfriended or notified. You’ll just see fewer of their posts in news feed.”
Acquaintances has some special Facebook sauce baked into it. Fill the list with people you deem to be mere ‘acquaintances’ and – instead of removing them from your default feed altogether – Facebook will do an on-the-fly editing job. Essentially, you’ll get less from people you don’t really care about.
Is this a fatal blow for Google+, or just another tool lost in the sea of Facebook? Let us know your thoughts below.