As you may or may not be aware, high street retailer GAME is facing its untimely demise. The company’s shares are in free-fall after a rocky year and the recent blow of being unable to stock key titles Mass Effect 3 and Mario Party 9. GAME Group is facing administration, but the ramifications of that could seriously impact every game you buy from now on.
Well, you may well be thinking, fair enough: the high street is no place to find cheap games these days. Adapt to survive, and all that. But hang on a minute: the end of GAME will affect the price of games across the board in the UK, and here’s why:
Remember when Modern Warfare 3 came out? UK supermarkets were tripping over themselves to offer it at the absolute cheapest price possible, with some really amazing savings coming out as a result.
Now compare that with Mass Effect 3. GAME’s inability to stock it has resulted in a distinctly average set of prices across the board. Asda was the only one to really bother advertising a deal, and even then it was nearly £38. All because there’s no competition.
GAME going under will mean that, for the most part, this trend will continue and it’ll be the end of the mega supermarket savings we’ve come to expect. Games are one of the few products that seem to be completely inflation proof; today’s console titles sell for the same or less than they did ten years ago, despite production costs now topping the hundreds of millions.
In that sort of situation something’s eventually gotta give; this time it seems it’s GAME who’s taking the hit. Want to save the high street staple? Go and buy something. Glad it’s going? Let us know below.