The tech world may not have fully calmed down after yesterday’s announcement of the Retina display-packing new iPad, but that hasn’t stopped chip-set maker Nvidia from picking apart some of the more spurious claims surrounding Apple’s new world-beating tablet.
Apple has gleefully stated that the shiny new dual-core AX5 processor that resides inside the new iPad offers four times the power of Nvidia’s quad-core Tegra 3 chip, which is used in the stupendously powerful Asus Transformer Prime. That’s a bold statement to make – and exciting if true – but what has ruffled Nvidia’s feathers is that Apple supplied no indication of the kind of benchmarking process it used to arrive at such a conclusion.
Tech firms are forever making exaggerated claims about the power of their products in relation to those of their rivals, but most usually cite some kind of officially recognised benchmarking process when they do so. The graph Apple displayed at its iPad event yesterday did nothing of the sort – so at the moment, whether or not you believe that the AX5 is four times more powerful than the Tegra 3 very much depends on how far you trust the House that Steve Jobs built.
We’re betting that most fans will be willing to give Apple the benefit of the doubt in this case, leaving Android lovers to quietly seethe with rage.