UPDATE: Yup, the Apple TV 3 will hit the UK on 16 March for £99. Unfortunately, there don’t seem to be any new UK content partners, but there’s a silver lining for Apple TV 2 owners: the company says you’ll be getting the new user interface in a firmware update today.
The Apple TV 3 has arrived, eighteen months after the last iteration. The hockey puck set top box has been given a boost, as expected, with new features and support for 1080p. ‘Bout time, right movie buffs?
We’re live at Apple’s London event, where CEO Tim Cook has just announced over simulcast that a new Apple TV, or the Apple TV 3, is on the way, complete with 1080p support. The company demonstrated a new user interface, with menus dropping down from the top of the screen like an overlay, as you can see from our hands on above, but no signs of Siri voice control unfortunately. There are new screensavers, but so far we’re not seeing any new content partners, which is a bit of a shame – it’s the little set top box’s major weakness in the UK.
Alongside this, iTunes in the Cloud now supports movies, and downloads from the iTunes store can now be had in that full HD resolution to take advantage of the Apple TV 3′s power.
And the asking price? $99 as before, so we’d expect a £99 pricetag once again – we’ll know soon. In the US, it’s available to order today, and shipping on 16 March – we’d expect the UK to follow suit and will update ASAP when we know.