Categories: Mobile Phones News   Tags: , ,

Kantar Worldpanel Comtech’s figures for last month’s smartphone sales are out this week, and they make for interest reading. As you’d expect, Android remains dominant with Apple’s iOS in second position, but the real revelations are found further down the scale. Based on current sales trends, Windows Phone sales in the UK will finally overtake Symbian this month.

Kantar Worldpanel Comtech, which conducts a survey of 15,000 consumers every month to find out the smartphone that they’re using, and if they’ve bought a new one, giving us a fascinating state of the nation somewhat at odds with RIM’s “everything’s rosy” numerical smoke and mirrors.

Unsurprisingly, Android remains the number one smartphone platform with 36.9 percent of of users brandishing a Google phone of any brand. Apple follows with a solid 28.5 percent.

But it’s the monthly sales figures for January 2012, rather than install base statistics, that have piqued our interest. Here too, Android is dominating, but Symbian sales have crashed year-on-year, from 15.5 percent of smartphones sold in Britain to just 2.8 percent.

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That should come as no surprise, given that the platform’s effective death was announced in February 2011, when Nokia revealed its plans to adopt Microsoft’s Windows Phone. But the latter platform is making quiet inroads, with its sales moving up from 0.4 percent to 2.2 percent year-on-year.

That’s still a slither of a slice of the smartphone pie, but based on average rates of decline for Symbian (-1.06 percent per month based on that year-long drop – it’s likely that this figure is accelerating, of course) and increase for Windows Phone (+0.15 percent per month, but again, this may have increased with Nokia’s huge marketing blitz late last year), Windows Phone would finally become the fourth most popular smartphone platform in the UK this month, based on current sales.

Kantar does not break down platforms by manufacturer, but the company’s global consumer insight director Dominic Sunnebo told The Guardian that the Nokia Lumia 800 made up the “lion’s share” of these sales.

It’s got a long way to go of course, but with more than one million Lumia Windows Phone sales under its belt globally, Nokia does at least appear to have picked a slightly stronger horse than Symbian at last.

Is it the one you’re backing though? Let’s hear your thoughts on Windows Phone in the comments below. Is it too little too late or a plucky upstart?

(Image via nokiaconnects)

  • http://twitter.com/poppa1138 Jon

    one reason for #Android success is the range of phones can be a lot cheaper some around the £100 mark,whats the cheapest #Window phone without a contract ?

    • Anonymous

      £149.99 (ZTE Tania) but that isn’t widely sold. It’s £199.99 for the Lumia 710 atm – however Windows Phone Tango’s lower minimum specs should help bring the price down some more. Maybe even to that magic £99 mark.

  • http://twitter.com/poppa1138 Jon

    one reason for #Android success is the range of phones can be a lot cheaper some around the £100 mark,whats the cheapest #Window phone without a contract ?

  • Paul Hands

    WIndoze phone is too little too late.  Metro as a UI is the ugliest thing ever, and the fact that M$ has tied down the specs so tightly means there is little chance for manufacturers to differentiate themselves.  This was a stupid move on Elop’s part…Nokia is committing suicide by microsoft.

  • Paul Hands

    WIndoze phone is too little too late.  Metro as a UI is the ugliest thing ever, and the fact that M$ has tied down the specs so tightly means there is little chance for manufacturers to differentiate themselves.  This was a stupid move on Elop’s part…Nokia is committing suicide by microsoft.

    • Giantvegenetics

      Tying down the hardware specs allows them to avoid the fragmentation problems you see with Android. All Windows Phones can run Mango, how many Android phones can run Ice Cream Sandwich?

      • http://twitter.com/mannapanna1 mannapanna

        Wp7 is a joke. No games and No apps

        • http://www.facebook.com/people/Adas-Weber/622729281 Adas Weber

          Your comment is a complete joke.

        • http://pulse.yahoo.com/_QG7G7LMPNERHR7BX6RYG5WZTCA Anthony

           Substance man, substance!  This is akin to screaming “jerkface” in the midst of a verbal dispute.

    • http://pulse.yahoo.com/_QG7G7LMPNERHR7BX6RYG5WZTCA Anthony

       Windoze, Crapple, Fandroid, using any of these ridiculous terms in a post destroys your credibility.

      • Anonymous

        Completely agree. It’s just not witty. At all.

  • Paul Hands

    WIndoze phone is too little too late.  Metro as a UI is the ugliest thing ever, and the fact that M$ has tied down the specs so tightly means there is little chance for manufacturers to differentiate themselves.  This was a stupid move on Elop’s part…Nokia is committing suicide by microsoft.

  • Anonymous

    Windows will never overtake Symbian or Android because there is to much Restrictions that Microsoft has put on Windows,Nokia Symbian users thought that with Nokia choosing Windows they would allow some Symbian applications to work on Windows but they Have not,No Bluetooth Sending An Recieving an no chance of improving the phones memory with micro sd cards an not able to customize how your Windows phones look,an also having to use Zune is always a bad choice,so Nokia Symbian users will switch to a Android phone because you are allowed do all you can on a Nokia Symbian phone,i was loyal to Nokia but because of Mr Elop choosing Windows for Nokia i have now got the Samsung Galaxy S2 alot better vaue an functions than the Lumia 800,an Nokia better Nokiafy Windows before it as any chance of becoming succesful Daily Mobile website even mentions this after is experience using the N8 to the Lumia 800 an he was very annoyed with losing functions that he had been use to

    • Anonymous

      I think more likely, many of the people who prefer Symbian’s power under its awful UI will decamp to (or already have) Android. As for your assertion that Windows Phone will never overtake Symbian, I’m afraid Windows Phone probably overtook Symbian last week in sales – it’ll only be a few months until the install base proportions are heavily affected by that.

  • Anonymous

    All Windows Phone really needs for some real traction and more buzz is an exclusive Halo game – what on earth are MS playing at? I assume they are waiting for Halo 4.

  • Too-many-WP7-astroturfers

    When was the last time a proper Symbian phone released? That’s right, last year’s Nokia 700, 701 etc. And Nokia is the only vendor making them. Is it really that unfathomable that if you produce little, you’ll obviously sell little too? WP7 sales finally exceed Symbian sales. You want a medal for this ‘achievement’?

    Microsoft throws so much money at WP7, and its market share is still statistically insignificant. Don’t start blaming price points, or late market entry, or even a lack of apps when everything could be attributed to consumers proactively rejecting an inferior product. (Yes, I have played with a number of WP7 phones. Not impressed.)
    WP7 (and its little brother WP8) will end up like Zune or KIN. Mark my words: before the end of the year Microsoft will be scratching its head and wondering why everyone’s sticking with Windows 7 instead of upgrading to Windows 8. (It’s Windows Vista all over again!)

    And Microsoft will also lament why Win8 tablets are collecting dust while iPads and Kindles are selling like hotcakes. No, they’re just misinformed! It must be! How could they reject the sexy dynamic tiles of the Metro UI?

    Maybe I’m gloating because this seems like sweet karma for abruptly and prematurely condemning Symbian to irrelevance… when all it takes to see a burning platform is for Microsoft to take a look in the mirror.

    No third ecosystem for you, Trojan Elop.

    P.S: I’ll be getting the upcoming Nokia PureView phone running Symbian, for it is the true successor of the N8. Hell, I may even get one of the new Nokia Asha S40 feature phones. Windows Lumia phones? No thank you.

  • techtrendz

    windows 8, xbox, and windows phone, will be the best ecosystem hands down

    • zyrg zyrg

      windows 8, xbox, and windows phone, will be the best nonexistent ecosystem 
      hands down
      Look I fix it for you.

    • zyrg zyrg

      windows 8, xbox, and windows phone, will be the best nonexistent ecosystem 
      hands down
      Look I fix it for you.

Hot chat, right here!


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