Apple is to exclusively broadcast a paul McCartney gig at 3am UK time via Apple TV. No Airplay, no iPads or iPhones needed. Now, if you ask us, that’s the first big step towards Apple’s future TV plans. Just how long until Apple becomes a major TV broadcaster?
The Paul McCartney gig is set to beam straight from Hollywood tonight, where he’s playing tracks form his new album. While the option hasn’t yet appeared on our Apple TV boxes, it’ll probably do so without much fuss; Apple added Genius to the box this week without the need for a software update.
Securing the rights to beam TV content into your living room is a giant move for the company. While we know that the current set-top box Apple TV is a very different beast to the HD TV sets that Apple is rumoured to be building at the moment, a gradual move into original content is definitely on the cards for both old and new devices.
Earlier this year it was suggested that Apple was looking to bid on rights to broadcast the Barclays Premier League. Whether that’s true or not, the fact that Macca’s going to be beamed into your Apple TVs tonight without any trouble says that Apple has the power to bring far more TV content to you than it currently does. Watch this space.