Acer has been dipping into the red over the past year. Its sales have slumped and profitability on what it is making is careening into the floor. The answer? Stop making netbooks.

This comes directly from Acer’s CEO J.T Wang in an interview with Dow Jones. The general aim is to completely shift Acer’s focus from making low end products to high end products.

“We will shift our strategy to improving profitability from pursuing market share blindly with cheap and unprofitable products,” said Wang. Step one of this will be to kill off the netbook, just like Samsung. Step to is to focus all its energy on Ultrabooks and better tablets than Acer is currently making.

Ultrabooks will become our key growth driver next year as customers want a lighter, thinner notebook with longer battery life. Selling more ultrabooks will also help improve our profit margins as they command higher prices.”

So… Stop selling plasticky nonsense and start selling things that people like? That must have been some CEO course.

Via WSJ 

Trash can picture via PSD Graphics

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