Tesco has announced a move to embrace digital movies by partnering with Blinkbox and offering to hand them out to customers when they pay for one of a select list of Blu-Rays or DVDs. It’s part of what the supermarket hopes will “help start a digital revolution,” and may pave the way for a big shift in movie buying.

The deal will launch this Friday, in partnership with Blinkbox, who’s sorted deals with a ream of major studios and distributors. Tesco Club Card members will be able to pick up titles such as Harry Potter and the Deathly Hallows Part 2 on Blu-Ray or DVD and receive  a digital version for nowt, to be played on their computer, tablet or phone.

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“This is the tip of the iceberg,” says Blinkbox’ CE Michael Comish. “This will go from 30 to 300 to 3000 titles over the next 12 months. The aspiration is that the majority of all new DVD and Blu-ray releases in Tesco stores will be part of this offer.”

To our knowledge, Tesco is the first store to offer this kind of scheme. We hope it really takes off – the ability to buy a disc and then easily watch the same film on your phone may lure people back into stores as well as help to curb online piracy. Now, can they please do the same with paperbacks and ebooks?

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