The Samsung Galaxy Nexus is on sale in the UK today (November 17th) through Phones4u, and headed to all the major networks shortly. Happy customers have already been leaving stores clutching the Android Ice Cream Sandwich handset, wide smiles etched into their faces. But are they right to be happy, or have they set themselves up for disappointment in the near future?
Cast your mind way, way back to January 2010 and the first ever Nexus-branded handset. The Google Nexus One, manufactured by HTC, was launched with much fanfare and heralded as the first proper Android handset, in much the same way that the Nokia Lumia 800 is being called the first ‘real’ Windows Phone 7 device. It launched the Android 2.1 (Eclair) OS and was, by all accounts at the time, a very decent handset.
If there was one problem with the Galaxy Nexus One it was the trackball. Instead of a touchpad, HTC fitted the Nexus One with a fiddly, protruding, plasticky orb that lit up in a garish manner and felt like it was one hard knock away from falling out and rolling down the street.
This wouldn’t have been too big an issue, if it weren’t for the fact that HTC then took the bare bones of the Nexus One, shunted things about and suddenly launched the HTC Desire in pretty much the same breath.
The HTC Desire was the Google Nexus One but without the unsightly trackpad and with a more solid feel. It sold by the truckload, even in spite of a giant volcanic ash cloud hampering supplies. I bought one and loved it. I had one before I’d even seen a Nexus One in person (albeit, this was due to the trickiness in actually getting one in the UK). When I did, my immediate thought was: ‘Why the hell would you choose that over the Desire?’
Shortly thereafter, Google tore down its sales webpage for the Nexus One and turned it into a general Android store. The Nexus One was quickly forgotten and HTC was suddenly the Android ambassador du jour. Poor planning, perhaps, but I can forgive Google for a one-off mistake.
Except it wasn’t. I could forgive Google if it weren’t for the fact that the whole thing happened again just a year on. This time Google teamed up with Samsung to squeeze out the Samsung Nexus S. It was a beauty with a 4-inch Super AMOLED display, a 1GHz processor and a string of touch sensitive buttons.
It was, for all intents an purposes, a rebranded Galaxy S, which had arrived in June, but was a commendable handset, all the same. The real problem didn’t arise until May this year, when the Samsung Galaxy S2 bounced off the shelves with a far superior dual-core processor, a better camera and a sales figure to rival that of the Bible.
You’d be well within your rights to argue that five months is too big of a gap in releases to be complaining about, but when you’re looking at a two year contract, waiting that little bit longer for a better handset is common practice. Not to mention the fact that Samsung would have been well underway with development of the Galaxy S2 at the same time as the Galaxy S, and you have to question which handset they would have seen as the priority.
Essentially, if you’d have held off on buying the Galaxy S on contract, you’d have managed to get a Galaxy S2. Clever you.
Now we have the Samsung Galaxy Nexus, released today to many an ‘ooh’ and ‘ah’, but more than anything I find it odd that Google would choose to partner with Samsung yet again. Anyone who’s seen this pattern unfold will realise that this latest Nexus comes sandwiched (no pun intended) directly between the Samsung Galaxy S2 and, from rumours circulating the web, the Samsung Galaxy S3.
The Galaxy S3 remains unconfirmed at the time of writing, but it’s a safe bet to assume it’ll be launched in 2012. I’d wager that it’ll have a launch date of May or sooner, meaning that anyone who’s just handed over 2 years of their mobile lives to the Samsung Galaxy Nexus will shortly see their new phone superseded. Perhaps by something quad-core, at that.
The point is, Google has failed over the course of two years and three handsets to convince me that buying into the Nexus brand is a solid move. It feels like you’ll be picking up either a beta device in the run up to a better phone that’s about to launch, or a rehashed version of something that’s already been on the shelves for months.
To make matters worse, there’s another argument to pin to this: the curse of the early adopter. The Samsung Galaxy Nexus is the first to sport Android Ice Cream Sandwich, but unless you’re at the end of your contract I can’t see much there that really warrants an upgrade from Android 2.3 Gingerbread.
If you have a Samsung Galaxy S2, for instance, there’ll be little in the Galaxy Nexus’ software that’ll strike you as a must-have. Even if you’re desperate to unlock your phone with your face, Samsung has just confirmed it’ll be making Android Ice Cream Sandwich for the Samsung Galaxy S2 a reality imminently.
The Samsung Galaxy Nexus is anything but a bad handset. It comes out of the box with the best iteration of Android yet and is rammed with the right amount of power to run it all with ease. My only reservation is that the Nexus brand has been unkind to its early customers in the past.
There has to be a cut-off point in how long is too long to wait for new handsets and when to bite the bullet, which is obviously a decision only you can make. My only advice would be to say that if I were at the end of my contract in this instance, I might hold off for a couple of months and keep my eyes peeled for Samsung news.
Agree or disagree? Let us know in the comments section below.

