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The Nintendo Wii’s position as the number one casual gaming console went undisputed until the arrival of Xbox Kinect last year. But now Ninty’s top boss reckons that the whole concept of the best-selling console being for casual gamers was a “misunderstanding”. Seems hard to believe, right? Read on and find out just what he had to say.

Satoru Iwata wasn’t shy in telling investors during a conference call about where Nintendo went wrong in the way it marketed the Wii, and to an extent the DS. “There was a misunderstanding that Nintendo was dedicated to [casual] games at some stage of the lifespans of the Wii and the Nintendo DS,” he said.

He added, “…we have not been able to gain adequate consumer understanding regarding our intentions, while in the common perception there are no or few core users playing Nintendo platforms, which is not the case.”

Whether that’s not the case can be argued. The Wii is largely regarded as a casual platform, offering fewer serious, hardcore titles compared to the Xbox 360 and PS3. Nintendo is going to have to work very hard to ensure next year’s Wii U isn’t boxed into a corner in the same way. Perhaps not getting the Redknapp family to do their adverts would be a start.


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