Sony Bravia TVs may well be some of the best boobtubes on the market, but they’re just not selling well. So the Big S’s TV division is about to undergo a major shakeup, with the the business being divided into three. The hope is that different teams will be able to deliver even better tellies, therefore getting the ailing division back on its feet. How will this affect end users? Read on for all the details.
Starting today, 1 November, Sony will have three different focuses within its TV business: LCD, next-generation and outsourcing. While the latter might not excite hardcore AV fans, the idea of better focus on traditional HDTVs and 3D and 4k sets should have consumers salivating.
It all comes as Sony expects to reveal huge losses in its TV business, for the eighth year running. It’s even planning on quitting its hook up with Samsung to produce LCD displays.
Sony says the move will give it a “clearer mission” to its TV departments. But with Samsung’s Smart TVs and LG’s growing swathe of ace 3D boxes, it’s going to have its work cut out getting back to the top of the pile.