After Steve Jobs’ biography revealed that the late Apple CEO believed he’d “finally cracked” how to develop a new, flatscreen Apple TV, reports are emerging about Cupertino’s plans for the much-hyped device. Word is that the engineer who helped develop the iPod and iTunes has been lined up to look after the project. Read on for all the details.
“Three people with knowledge of the project”, have told Bloomberg that Jeff Robbin is set to take charge of the new Apple TV. While Apple refused to confirm the story, this certainly ties in with the comments made by Jobs to his biographer Walter Isaacson.
Jobs reckoned the flatscreen Apple TV would serve up content seamlessly, with devices automatically synced so viewers could get whatever shows and movies they wanted wherever they were stored. There’d be no need for a set top box.
Analysts say Apple’s TV wouldn’t hit shelves until 2013 at the earliest. And that’s if the tech titan can convince studios and networks that this is a smart way to distribute shows. Building the thing itself may not actually be the hardest issue Apple faces.
Via Bloomberg
