Nike has spilled its beans, and we can finally answer all your questions, in order of importance:
- Yes, the Nike Air Mag Back To The Future trainers are real
- They’re on sale tonight
- They’re likely to be ludicrously expensive
- There are no power laces
Read on for all the juicy info on the most sought-after sneakers of all time.
Nike’s teaser campaign for the Nike Air Mag trainers kicked off this afternoon, and sent the web into a frenzy. We’ve been beside ourselves with excitement all evening, and now Nike has released the details. There’ll be 1,500 pairs of Nike Mag sneakers up for sale, tonight, on eBay. The reason for the auction, and the limited number, is that all proceeds are going towards the Michael J Fox Foundation, which is looking for a cure to Parkinson’s Disease.
There’s more too: An added incentive for those shoes to reach a high price. Earlier this year Google’s Sergey Brin pledged to match whatever the Michael J Fox Foundation could raise, up to $50 million. If Nike can sell all of its Back To The Future sneakers at around $33,000 a pair, it will instantly trigger the maximum payout from Brin. Suddenly we’re a little less bitter about our slim chances of bagging these particular trainers. It’ll be a massive boon to Parkinson’s sufferers, of which Michael J Fox is one.
And now for the nitty gritty on those Nike Air Mag trainers: They pack LED lighting in the sole, and the Nike logo is an electroluminescent material. The shoes will light up for five hours between charging, and illuminate with a quick squeeze of the “ear” at the top.
Now, should you have a few grand lying around, why not kick off the bidding tonight. It all happens at nikemag.ebay.com
Nike’s unveiling video:
How our pulses were sent racing this afternoon:
Those original sneaks, in the original film:
Image via the amazing NiceKicks.com