UPDATE: They’re real. They’re here. They’re on sale tonight! See all the details on the Nike Mag: Back To The Future trainers.
It’s not 2015 just yet, but movie fans are about to go back to the future anyway: Nike is poised to release those self-tying, high top trainers from Back To The Future Part II a reality. Read on to see the video evidence.
You don’t have to work very hard on making a social media campaign go viral when it involves Back To The Future, as the brief teaser below suggests. But that’s quite alright, when the product in question is Marty McFly’s Air Mag self-lacing trainers (Incidentally, Nike applied for a patent on this technology last year.)
Nike has a press conference lined up for today in the US, where it’s expected to out these bad boys. Excuse while we make like a tree and get the hell out of here: we plan to be first in line.
