That iTunes Match music streaming video we saw yesterday might not be as simple as it first seemed. While the clip from Insanely Great Mac appeared to show the iTunes cloud service streaming songs directly from Apple’s servers, AllThingsD has heard from an Apple spokesperson that things are slightly more complicated. Apple says that what looks like streaming is really the ability to listen to the song while its downloading to local storage.
Apple is keeping its cards close to its chest about precisely how the iTunes Match service will work when it launches for real in the US later this year but it seems it will feature very limited caching for songs. A music industry source told All Things D that while Apple has streaming rights, it doesn’t trust mobile networks to effectively handle on-demand streaming. That’s a little odd since Spotify seems to be doing just fine.
Out TBC | £TBC | Apple (via AllThingsD)
