Confusing news from Samsung this morning. It’s decided to revise its naming strategy for Samsung Galaxy devices bringing in a whole slew of new letters to let you know where you sit in the pecking order. The first model to benefit from the new branding is the Samsung Galaxy W, an Android Gingerbread phone with a 1.4GHz processor, 3.7in Super LCD screen and 5MP camera, which will be winging its way to 3 imminently.
Wondering just what that “w” stands for and what the rest of Samsung’s new letters mean? No need. Click through to wrap your brain around Samsung’s logic…
The Galaxy S line will remain at the top of the tree. According to Samsung, “s” stands for super smart, which does make sense when you look at the Samsung Galaxy S 2. Below that comes the Galaxy R class which stands for royal. That’s already home to the dual-core Samsung Galaxy R, essentially a slightly downgraded version of the Samsung Galaxy S 2.
The third tier is the Galaxy W range. Samsung says it stands for “wonder” and will be home to “high quality, strategic models”. That’s where the new Samsung Galaxy W sits but we’re not sure how end it can really be with two classes of phone above it. Below it come Galaxy M phones. The M stands for “magic” but could just as well mean “mid-tier”. Samsung says it’ll be the label slapped on models with an “economic price point” so think devices like the Samsung Galaxy Ace.
At the bottom of the Samsung Galaxy pile is the new Y class. It stands for “young” and will be the letter slapped on to entry level handsets. Expect models that follow in the footsteps of the Samsung Galaxy Mini to slot right into this category. Samsung hasn’t just stopped at letters though. There’s sub-categories in this new universe of Samsung Galaxy names. If a phone has Plus at the end it’ll be an upgrade to a previous model, Pro will mean there’s a QWERTY keyboard to play with while LTE will crown devices with 4G.
As well as the Samsung Galaxy W, Samsung will out three other Samsung Galaxy handsets next month: the Samsung Galaxy M Pro, Samsung Galaxy Y and Samsung Galaxy Y Pro. We’re pretty sure you can guess what they’ll offer by referring to that handy naming convention we’ve just outlined above.
Out TBC | £TBC | Samsung