If you’ve got friends still plugging away with an ancient aol.com address or a once hilariously named Hotmail account they created when they were fifteen, Google has created a new service to encourage you to irritate them into using Gmail. The Gmail Email Intervention site suggests some email addresses are so “embarassingly out of date” they should be consigned to the dustbin of history like floppy disks, portable CD players and scrunchies.
The Gmail Intervention site gives you the option of sending one of three email templates to friends who aren’t yet using Gmail – Straightforward: I’m here to help, Concerned: I’m worried about you and Outraged: You’re embarrassing me. There’s a YouTube video starring Dr. Richard Muscat, an invented “intervention expert”, to help your intervention along or you can record your own clip.
While we know Google is just being light-hearted in its attempt to outdo rival webmail services, there’s something a little bit too smug about the Intervention campaign. And we’re not too sure that spamming your friends is the best way to persuade them your choice of email service is the best. Click through to see the Gmail Intervention video and let us know what you make of it in the comments.
Out now | £free | Gmail Email Intervention
