Maybe Electronic Arts should consider licensing LG’s slogan because without a doubt, life’s good. The company just recorded first quarter profits of $221 million (£134 million), up 130 percent compared to the $96 million (£58 million) from the year ago quarter. With Star Wars: The Old Republic breaking the company’s pre-order records and Battlefield 3 pre-orders nearly ten times that of its predecessor, the studio has a serious case of winning.
Fueling the substantial growth in profits this quarter were sales of £608 million (up from £496 million). Helping reach these numbers were two million in sales of Portal 2, Dead Space 2 and Dragon Age 3. Crysis 2 also played a big role with three million units in sales. With the download age taking over, the breakdown of the £608 million in sales might surprise you.
Over 60 percent of sales came from packaged goods (£394 million). Meanwhile distribution of boxed product hit £73 million, up from £32 million. On the digital front, sales reach £141 million, up from £107 million. Now it’s time for the heavy hitters:
FIFA 11 has now sold 11 million units across all platforms and Battlefield: Bad Company 2 has sold nine million. These two games are now the bread and butter of EA’s portfolio until the release of Star Wars: The Old Republic and Battlefield 3.
via GameIndustry.biz
