Categories: Gadgets News   

If you believe the rumours currently fizzing down Britain’s broadband pipes, Apple has pretty much put the kibosh on iPhone 5 – at least for 2011.

But if that’s the case, why is Apple’s public relations department  - specifically the team dedicated to all things iPhone – reaching out to selected British journalists in an effort to persuade them to attend Apple’s WWDC developer jamboree on 6-10 June?

A source tells us that Apple’s UK iPhone PR team is approaching journalists from major publications to fly out to the event in San Francisco next month. The obvious conclusion would be that Apple is announcing a new iPhone. Or rather, an updated model. The iPhone 4S is slated as a stop-gap before the appearance of a true, ‘&%!*, they’ve done it again!’ game-changer next year.

While the iPhone 5 is said to have an all-aluminium back and ultra-thin profile, the iPhone 4S is expected to rock minor cosmetic changes, along with better cameras, an A5 dual-core processor and HSPA+ support, enabling faster mobile broadband.

The news earlier this month that Apple is said to have put the brakes on the volume of iPhone’s being produced in preparation for a new model only confirms our suspicions.

Contrary to reports yesterday, it’s not yet known whether Apple CEO Steve Jobs will deliver the keynote at the event, though we’d be surprised if the company didn’t show off a newly updated iOS 5 operating system regardless. But given the man’s legendary impatience, we’d say you can expect an updated iPhone, too…

  • Roby

    Hmm… they did put out an iPhone 3GS, so why not a 4SG?  As in, version 4 Stop-Gap!  :-) 

  • http://www.youtube.com/watch?v=X9Mu1dbRZYo Triny D

    Very credible. My iPhone 4 rocks, but I’m compelled to get every single iPhone as they are released…adjusting the budget.

  • Reg Muffet

    It’s not an obvious conclusion at all!  Apple always desires media attention for its announcements.  It’s far more likely that what will be shown at the conference is a substantially updated iOS 5.0 than a new phone model.

    With powerful phone hardware rapidly becoming a commodity item (as the trade dress lawsuit suggests, many people literally can’t tell the difference between a Samsung superphone and an Apple one), this is not longer the key area to promote.  

    If every phone on the market will soon have a Retina grade display and an Jonathan Ive inspired design, an updated phone model is not the way to differentiate yourself.  It’s really a question of OS vs OS for hearts & minds.  Apple will want to show that theirs remains the easiest to use, the most well designed with the most accessible feature set, and with the most uniform ecosystem containing the most influential developers.

    iOS 5.0 will be where Apple hopes to leapfrog Android again, which many claim (not always impartially) has caught up to iOS or even surpassed its abilities in some areas, particularly notifications and volume of apps.

    • http://www.facebook.com/hoekstes Christiaan Hoek

      Oooh oooh maybe it’ll be able to send files via bluetooth!!

  • http://www.gauravgupta.in Gaurav Gupta

    They just launched iPhone in India this week. Another confirmation that the next iPhone is due.

    • http://gubarenko.me/ Mark Gubarenko

      that’s a keeper )

  • http://twitter.com/pccarencure Pccarencure

    Love to read this post. Thanks for sharing

  • http://www.pixloo.com Virtual Tour

    Great post, can’t wait for the iphone5

  • http://www.facebook.com/profile.php?id=1656137370 Archie ‘Danger’ Thomas

    iPhone? No, buy weed.

Hot chat, right here!


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