We’ve seen plenty of augmented reality demonstrations using cards and markers (look at the Nintendo 3DS AR cards) but Sony is taking that further with Sony SmartAR. The system, which you can see demoed on video after the break, recognises objects directly.
That makes creating effects like the virtual water spilling out of the mug in the video much easier to achieve. With a pair of awesome AR glasses, this could be the future! Or just open the flood gates for the most irritating adverts ever devised. Take a look and let us know what you make of it…

