The end of an unlimited era: Verizon Wireless moves to tiered data plans this summerThe days of downloading at will on the Verizon Wireless network are numbered. Like most of the world, the U.S. market is gradually transitioning to tiered data, a move which carriers hope clears the pipe for a better overall user experience and at the same time increases profits. We’ve known since last year the Verizon $30 unlimited data plan would expire this Summer, but now for the first time the carrier has hinted at what the future may hold.

While speaking at the Reuters Global Technology Summit, Verizon CFO Fran Shammo laid the ground work: “Verizon Wireless plans to kick off pricing changes this summer by eliminating smartphone plans that allow unlimited Web access for a flat fee. It will replace them with tiered pricing that forces heavy data users to pay more for mobile data. After this change the company will look to soften the blow by offering more options such as family plans for data services.”

As the saying goes, you’ve got to pay to play. Verizon Wireless will embody this philosophy in full force in a matter of weeks. It might be time to commit to an unlimited data plan now, before it’s too late. I sense an increase in HTC Thunderbolt and Droid Charge sales — that unlimited 4G LTE plan never looked so good.

via 9to5Mac

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