It’s often said that Apple doesn’t do market research. A New York Times piece from March this year reported Steve Jobs‘ response to what consumer and market research Apple does as: “None, it isn’t the customers’ job to know what they want.”

But it appears that Apple has begun a new campaign to test the waters with select customers through regular surveys. AppleInsider reports that customers have received emails asking them to complete a survey on what Apple products they own then inviting them to become members of the Apple Customer Pulse group…

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The Apple Customer Pulse website doesn’t show up via Google for us but you can see it here. There is a link offering you the opportunity to join the group but it doesn’t seem to work right now.

The website describes the Apple Customer Pulse programme as “an online community for Apple product users who provide input on a variety of subjects and issues concerning Apple.” If you’ve been approached by Apple to join its customer panel, let us know in the comments.

Out now | £free | Apple Customer Pulse (via MacRumors)

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