We’ve seen plenty of fun augmented reality apps for smartphones – hell, we’ve even recommended a few – but rarely do we see ones we could envision using on a daily basis. Enterprise giant Autonomy’s new Aurasma demo uses an iPhone 4‘s camera to detect images on a page, and play related videos in their place. Read on to see it in action…

As you can see, the Aurasma app perfectly fits related videos to the frame of the image, or overlays it entirely with slick animation. We’re not sure we want to watch adverts for Corn Flakes whilst eating said corn flakes, but it could certainly give a whole new lease of life to newspapers and magazines, letting you see the goals on the back page while you read about them.

There’s no word yet on a release for this impressive bit of software, and Autonomy doesn’t sell directly to consumers – but it’s always possible we’ll see the tech appearing in apps from clients. Fingers crossed.

Out TBC | £TBC | Autonomy

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