Microsoft’s big problem is an obsession with Windows. So say a raft of insiders and former Microsoft employees who’ve been spilling the beans to Fortune and bashing Steve Ballmer while they’re at it.
In a wide-ranging analysis of how most of Microsoft lost its way (Xbox group, we’re letting you off for that and the Kinect), Ballmer gets a battering, and the company’s continued focus on Windows is highlighted as its biggest problem. Microsoft insiders told Fortune that if you threw Microsoft onto the analyst’s couch you’d find it’s stuck in an unhealthy co-dependent relationship with Windows…
James Whittaker, a former senior Microsoftie who jumped ship for Google in 2009, told Fortune: “All their internal machinery is pointed towards Windows. Windows always has to be first and the web is second. So the entire company is pointed at a platform becoming increasingly irrelevant.” The Microsoft alumni and current insiders say projects are scuppered if they’re not Windows-centric. Developers continue to write applications for Windows then think about making them works on Windows Phone 7 or tablets.
While plenty of the Microsoft insiders who spoke to Fortune were down on Steve Ballmer (one says: “There’s this sense that under his direction, the company has really lost its way.”), the piece also concludes that there aren’t really any brilliant internal candidates who could take his place.
Let’s play fantasy Microsoft CEO. If you stepped into Ballmer’s big shoes right now, how would you change Microsoft?
Out now | £NA | Microsoft (via Fortune)