The first iPad 2 TV ad has been aired in the US this weekend and it’s one of the most ‘magical’ spots we’ve seen so far. Titled “What We Belive”, Apple attempts to go far beyond just listing features in the spot and into philosophy. An appropriately portentous narrator intones over images of the iPad 2 and apps including Garage Band for iPad:
“This is what we believe. Technology alone is not enough. Faster, thinner, lighter, those are all good things. But when technology gets out of the way, everything becomes more delightful…even magical.”
Catch the iPad 2 TV ad for yourself after the break and let us know: is this Apple’s most hyperbolic commercial ever?
