Apple is in the process of negotiating with record labels to allow unlimited iTunes downloads to all devices. What it’s not looking for is a streaming service, at least as far as we know. But this would mean that there’s less plugging in and syncing needed across your iPod, iPhone, iPad and computer. Read on for more details.
What Apple is looking to arrange with major record labels is a situation whereby when you purchase music from iTunes you get unlimited downloads. That means you’d have an Apple “digital locker” in a truer sense than you do now, and means that instead of plugging in and syncing purchased music you could download from your iTunes account on the go.
Bloomberg says it has spoken to three anonymous sources, who confirmed that: “The service also would allow downloads to iPad, iPod and iPhone devices linked to the same iTunes account…The move would be a step closer to universal access to content centrally stored on the Internet.”
Currently you can log in to your iTunes account across Apple devices like the iPad, iPod touch and iPhones, as well as up to five computers. What you can’t do is download previously purchased iTunes tracks via your iPhone, iPad or iPod touch – you have to sync your mobile device with your computer and transfer the tracks via iTunes on there. If you buy through iTunes on the go, your mobile device syncs with your main iTunes account, but only when you plug them in to sync.
This new deal would mean that as well as logging in to your iTunes account on a mobile device, you would be able to download any purchased tracks an unlimited number of times, meaning that you never lose anything again.
What do you think to Apple’s plans for unlimited downloads? Should Apple be concentrating on streaming instead? Shout out in the comments!
[via Bloomberg]
