Apple and Microsoft are still kicking lumps out of each other in a trademark dispute over the term “App Store“. Apple wants to nab the trademark while Microsoft objects that it’s a generic term. It’s not pretty. Check out a sample from the latest salvo from Apple…

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“…Misrosoft, missing the forst for the trees, does not base its motion on a comprehensive evaluation of how the relevant public understands the term APP STORE as a whole. What it offers instead are out-of-context and misleading snippets of material printed by its outside counsel from the internet and allegations regarding how the public allegedly interprets the constituent parts of the term APP STORE, i.e., ‘app’ and ‘store.’”

Apple goes on to attack Microsoft for hypocrisy and notes that the Redmond team holds trademarks for Windows (along with other common words like…well…Word). The battle is continuing with a decision due from the US Patent and Trademark Office at some point. Right now, it seems like Apple has a lock on the term App Store but should it be allowed to own the term? Hit the comments and let us know…

Out now | £NA | Apple/Microsoft

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