LIVE UPDATES: Read on, and see Intel’s official announcement unfolding. It’s all over now, and without much explanation of Will.i.am’s new role. What we do know is he’ll be re-writing Intel’s iconic Intel Inside jingle.
You read that right. Intel’s taking a leaf from the Polaroid management playbook and hiring a pop star to sit on its board. This time it’s Will.i.am, who’s signed on as Director of Creative Innovation. The news comes direct from Intel UK PR manager, Perveen Akhtar, although an official announcement has yet to go live on Intel’s website.
What’ll he be up to? No idea. But while we dig for more info why not enjoy this gallery of Will.i.am in a selection of ludicrous hats? And, yes, that first one is made of Lego.
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