Eric Schmidt is set to write a book, a book with a title that’s obviously not been put through Google Insights. The book will be called Empire of the Mind: The Dawn of the Techno-Political Age. (Google ‘Empire of the Mind’, and you’ll see Schmidt’s main competitor for the Google top spot is one Mr Jay-Z.) Schmidt is working with a collaborator on the book, and is looking for a whopping great advance, but can you think of a better name for the Eric Schmidt techno-political magnum opus? Click through to give us your best SEO-friendly suggestions…

Schidmt has hired 29 year old scribe Jared Cohen, who heads up the Google Ideas thinktank, and previously worked with Condoleeza Rice, promoting something called 21st century statecraft, although we can’t begin to imagine what that means in human-speak.

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Despite the fact that Schmidt plans to write a serious book about policy issues, there’s no excuse for a poorly SEO’d title, and while the present title may be appropriate, it won’t get the Google top spot. We think it might sell better if Schmidt called it something simpler, like “Eric Schmidt Book”, or “Eric Schmidt from Google Book”. Think about the keywords Schmidt, the keywords.

Can you think of a better name for Schmidt’s book? Shout out in the comments!

[via Crains New York]

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