Can you create a better Intel jingle? Go head to head with Will.i.am and share your handiwork here!
Today’s dose of celebrity weirdness in tech land? Will.i.am joining the board of Intel as Director of Creative Innovation. It’s still not clear exactly what the Black Eyed Peas frontman’s role will be within Intel, but amongst the back-slapping and self-congratulation there was one tidbit: Intel says Will.i.am is going to look at tweak that famous Intel inside jingle. Dum-dum-dum-dum! Read on for more.
In a conference call to announce Will.i.am’s new position, Intel’s vice president and chief marketing officer Deborah Conrad said “We’ve started working on some music. Our signature ID is a very important part of our brand, and we’re eager to hear what Will wants to do with it and how he might embelish it.”
Unless we’re very much mistaken, Intel is about to ditch the Intel Inside jingle (MP3 link) they first cooked up in 1992, and subsequently spent hundreds of millions of dollars promoting every single year. Who knows what freshness Will.i.am will bring to it. We just hope he doesn’t mix it with the Dirty Dancing soundtrack, like he did with the latest Black Eyed Peas song / BlackBerry Playbook advert.
In the meantime, we’ve cooked up this version of Intel’s jingle, as a pastiche to Will.i.am’s more recent work.