It had to happen. One razor manufacturer has gone completely loopy and crammed so many blades into their new razor that the others can’t compete. How are Wilkinson Sword going to fight back against this? Gillette’s new MagmaCore Extreme packs in 80 blades! 80! Thankfully, every single one of them is fictional, but this is still a genuine Gillette creation. Confused? Read on, see the ad, and we’ll explain.
Gillette’s marketing team haven’t lost the plot, instead they’re gently poking fun at themselves and the rest of the razor industry. “You might have seen our recent advertising which says “We will not be adding more blades” the company explains. “New Gillette Fusion ProGlide won’t have extra blades, it features better blades – and a better shave. But we thought it would be fun to let our imagination go wild and see what would happen if we did indeed, “just add more blades.”
The result is this spoof advert for a Gillette razor with 80 blades. Nice to see another company with a sense of humour, isn’t it?