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Spotify’s head of business development has come out and said that Spotify is prioritising globalisation, not profitability. Has this got something to do with the problems Spotify is facing in the US, that’s pushing them towards a particular development strategy?

Head of global corporate and business development, Faisal Galaria, told paidContent:UK: “We’re more focused on, rather than racing toward profitability, building a company that is in many, many countries. That takes a considerable investment to do that.”

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What this means for the US market it’s not clear, but Spotify’s tactic seems to be to invest more money in Spotify to expand the territories it’s available in, before making it a highly profitable one. This may have something to do with the fact that Spotify has been struggling to enter the US market, and to do so, may have to invest more, distracting the company from building a highly profitable service.

Do you think Spotify will ever make it into the US?

[via paidContent:UK]

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  • bensillis

    Interesting approach. I think seeing the troubles the company has had launching in the US, it'd be best proving itself in exsiting markets then going back to US labels. Although I can't imagine anything but profitibality in current markets being a the best litmus.

  • gubatron

    In the meantime Grooveshark is building a huge audience, not sure if spotify will matter at all when they come to the US.

    • bensillis

      Bring on the competition. Never a bad thing.

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