Rumours that the Sony PS3 will be getting ITV Player and 4oD this week are true. We’ve confirmed the news with Sony, and are chasing them for more details as we speak, but in the meantime, fire up your boxes and keep your ears to the ground for incoming content on your PS3 from ITV Player and 4oD.
The Guardian reported the story earlier today and we’re waiting on extra information from Sony. Robin Pembroke, managing director at ITV.com, said the PS3 deal marked an “acceleration of distribution strategy”, and Channel 4′s Sarah Rose said the PS3 deal was the first time a a games console had been ready to take on Channel 4′s content. She said making 4oD content available on the PS3 “sits well with our 16 to 34-year-old audience strengths”.
